JIFFIWEBHELP

  Editor’s note: Looking for the right website design service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs. “Think about your specific user experience and the journey the user will go through as they navigate your site,” added Gabriel Shaoolian, CEO of website design and digital marketing agency Blue Fountain Media. “Whatever the fundamental goal of your website is or whatever the focus may be, users should be easily able to achieve it, and the goal itself should be reinforced as users navigate throughout your site.” If you don’t plan to accept payments (like Apple Pay) through your website, you won’t have as much work to do in setting it up. If you are a retailer or service provider and want to offer customers the option to pay online, you’ll need to use an external service to receive your payments, which we’ll discuss later in this article.

  Decide your domain name. Your domain name is one of the most important features of your website. It’s the URL you’ll share with your current and potential clients and promote on social media. Therefore, you want it to be descriptive and easy to remember and type in. Try to keep it short, and steer clear of abbreviations, acronyms, and numbers, if possible, to avoid customer confusion. You also need to decide your top-level domain, or TLD. This is the suffix at the end of your domain name, such as .com, .net or .biz. However, nontraditional TLD names have grown in recent years. These TLDs can be based on location, such as .nyc, or type of business, like .marketing, .agency or .law. While these can be descriptive, .com is still the main go-to. Read our article on choosing a nontraditional TLD for more information. Once you’ve selected your domain name, you’ll need to confirm its availability and purchase it through a domain registrar. These are some popular domain registrars: Domain.com Wix GoDaddy Squarespace

  As you select your new domain name, check copyrights to make sure you’re not infringing on anyone else’s protected name. If your preferred URL is already taken, you can call the company using it and ask to buy it from them or use a domain buying service from a company like GoDaddy, which will reach out to the owners of your desired domain name. This service costs around $70 per domain. TipTip: Your domain name is how users will find your website, so choose one related to your business or services. Choose a web host. Every website needs a host – a server where all its data is stored for the public to access at all times. Hosting your own website is probably too large an expense for your small business, so you’ll need to select an external host. Depending on your budget, you can choose from two different routes. A shared web host, the less-expensive option, means you’ll share a server with other sites. Dedicated hosting costs significantly more, but it means that you get your own private server and won’t have to compete with other sites that could drag down your speed. Some web builder platforms, such as Squarespace and Wix, include web hosting in their monthly packages. These are some options for web hosting services:

  Web hosting offers: 1&1 Ionos: This web hosting company is known for its cloud hosting and offers other cloud-based options such as servers and site backup. Plans and capabilities vary but pricing plans typically begin at $15 per month. A2 Hosting: A2 Hosting offers both shared and dedicated hosting options. New customers can acquire a Lite hosting plan, which is sufficient for some small businesses, for as little as $91 per month for the first year. DreamHost: DreamHost offers three hosting plans tailored for managed WordPress websites: DreamPress, DreamPress Plus and DreamPress Pro. Costs generally start at $195 per month. If you’re looking for free website hosting options, it’s important to remember that hosting a website is by no means free for the hosting company. Therefore, they may employ other methods, such as placing banner ads on your website, to compensate for the free hosting. When choosing a host, consider how well that host can answer questions about its server locations and reliability, said Jim Cowie, former chief scientist at cloud-based internet performance company Dyn.

Internet

  “It’s good to ask, ‘Can you show me how close you are to the major markets my customers are going to be in?'” Cowie said. “Any good hosting provider should have the tools to show you … measurements of their performance.” As your business grows, you may find that you need to upgrade to a different web host, or even work with multiple providers to handle your website traffic and operations. Cowie advised keeping a close eye on your site performance and the experience your customers have using your website so you can determine your hosting needs. [Read related article: How to Choose a Web Hosting Service] Build your pages. A good website is more than a static homepage. You’ll want to create multiple pages dedicated to different aspects of your business, such as a detailed catalog of your products or services, or a blog section for company updates. As for your overall website, make sure each page supports the site’s primary goal, has a clear purpose and includes a call to action (e.g., “learn more,” “sign up,” “contact us” or “buy this”).

  A contact page, as your customers’ direct link to you, is one of the most important sections of a website, so include as much information as you can (your business’s phone number, email address and physical location, if you have one). It’s also a good idea to include information about the founding team or staff on an “about” page so customers can put real names and faces to your brand. If your business doesn’t already have a logo, hire a graphic designer or create a logo yourself to use on your website, business cards, and social media profiles. This will help your clients identify your company quickly and easily on the web. Justin Zalewski, director of product design at innovation consultancy Studio Science, offered a few basic tips to help you create efficient, content-rich pages for your website: Be clear about what your business does. Distill what your business does into a clear, concise statement and lead with that. Visitors should be able to understand what you do within seconds of landing on your homepage. A few well-written pages are more effective than dozens of poorly written ones.

  Place strategic calls to action. CTA buttons tend to perform best when they match the information on the page. For example, a “buy now” button makes sense on a product page, but a “contact us to learn more” button might be more appropriate on the “about us” page. Similarly, a page listing customer reviews might have a button that takes the reader to the available plans and pricing. Automate speed improvements. Set up as many automated speed improvements as you can. If you use a content management system (CMS), installing the right plugins will cache parts of your site so visitors don’t need to download anything more than once. For WordPress users, Zalewski recommended WP Super Cache or W3 Total Cache, which compresses files and allows visitors to browse your site more quickly. Some of the more technical aspects of caching and compressing files may require a web development partner if you’re not particularly tech savvy. Avoid stock photos. Tacky stock photography is the quickest way to turn a great site into a mediocre one. If you’re looking for photos to use on your page, it’s best to use a picture of your actual team or office. Pheil added that high-quality images of the products increase sales, so invest in good photos of the products or services you sell.

  TipTip: Build informative and engaging web pages that offer a positive user experience. Strategically place CTAs to encourage users to engage in specific behaviors. Set up your payment system (if applicable). While this step won’t apply to all business websites, companies that want to offer the option for customers to pay online will need to integrate electronic payment systems with their websites. The easiest way to do this is through e-commerce software or small business credit card processing solutions. Many web hosts offer an in-house shopping cart or integration with e-commerce programs. Do some research to make sure you get a solution that’s easy to work with and flexible enough to meet your needs now and in the future.